2018 Mid-Year's & Year End's Best
In July 2018, the RIAA's Gold & Platinum program recognized the top Gold & Platinum certified songs and & albums released since January 2018.
The project called for a redesign of the Gold & Platinum program's existing monthly tally and created a template that will be used for monthly reports as well as the Year End report.
The announcement of the recipients included a one-page of top artists featured on the RIAA website, custom playlists on Spotify & Tidal, and graphics for social media shares recognizing individual artist achievements.
Social media engagement was bolstered by retweets from featured artists, music news outlets, and music labels.